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Blatant Honesty in Branding?

In a world of “fake news” insults, will branding honesty become a trend? Branding honesty? It’s not that brands are outright deceitful (most aren’t). At Branding For The People, we believe that...

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Why It Pays For Your Brand To Be Real.

At Branding For The People, we talk about the importance of creating authentic, iconic, and memorable brands. Today, I wanted to talk about why being authentic needs to be a key component of your...

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Top 30 Fashion Branding Agencies

Branding For The People has been recognized as a Top 30 Fashion Branding Agency for 2021 by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies,...

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A masterclass in the art of building brand loyalty.

“I signed up with them out of convenience. I will stay with them because they won me over in a way I could never imagine.” Creating customer brand loyalty should be one of the top goals for every...

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The benefits of a strong brand.

Say what you will about the power of branding; the reality is that a substantial business case can be made regarding the benefits of building and maintaining a strong brand. Let’s start by saying...

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Branding and Design: What’s the Difference?

Many design agencies claim they do branding. But are branding and design the same things? Not necessarily. The ideas can mend together, but they are still very much their own separate concepts. A...

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Building a Successful Brand Image

You craft your Brand Identity to share who you are and how you help others. That’s what you’re saying, but your Brand Image is what people hear. Its interpretation is at work. Because of the analysis...

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What Are Brand Identity Guidelines?

The branding industry is all over the place when it comes to defining Brand Identity Guidelines. Ask ten branding experts, and you’ll get ten different answers. But drill down, and you’ll find similar...

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Are Dynamic Identities The Future Of Branding?

Decades of being well-known for its iconic blue and pink logo, Baskin Robbins unveiled its new look. The new design appears to be a tribute to its original 1947 logo, using the original pink and brown...

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Selecting Featured Touchpoints

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal...

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