36 Reasons To Rebrand
Reasons to Rebrand There are many reasons to rebrand. Here are 36 of them! Before going through a branding process it is important to know why you are doing so and what you want a branding engagement...
View ArticleWhat Is Brand Architecture? | Brand Architecture Guidelines
Brand Architecture is a strategic framework that organizes all of your offerings and determines how to brand (or not brand) them from both a verbal and visual perspective. Brand Architecture, like...
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How Best to Manage Brand Touchpoints
When every moment in your brand experience matters, knowing which brand touchpoints to focus on can feel overwhelming. We’ve said it before: A brand is a desired perception. And that perception is the...
View ArticleBranding versus Design
Many design agencies claim they do branding. But is branding the same as design? And how do you decide what type of agency is right for you? When talking about branding, we always like to start at the...
View Article5 More Signs It May Be Time To Rebrand
If you’re still on the fence about whether its time to rebrand or not, read on. Branding your company is not a “fix it and forget it” proposition. Your brand needs careful attention throughout its...
View Article5 Types Of Terrible Taglines
5 Types Of Terrible Taglines Beware of terrible taglines. Taglines are tough. In general, we don’t recommend using them because they put a tremendous amount of pressure on a tiny piece of messaging to...
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Blatant Honesty in Branding?
In a world of “fake news” insults, will branding honesty become a trend? Branding honesty? It’s not that brands are outright deceitful (most aren’t). At Branding For The People, we believe that...
View ArticleWhy It Pays For Your Brand To Be Real.
At Branding For The People, we talk about the importance of creating authentic, iconic, and memorable brands. Today, I wanted to talk about why being authentic needs to be a key component of your...
View ArticleTop 30 Fashion Branding Agencies
Branding For The People has been recognized as a Top 30 Fashion Branding Agency for 2021 by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies,...
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A masterclass in the art of building brand loyalty.
“I signed up with them out of convenience. I will stay with them because they won me over in a way I could never imagine.” Creating customer brand loyalty should be one of the top goals for every...
View ArticleThe benefits of a strong brand.
Say what you will about the power of branding; the reality is that a substantial business case can be made regarding the benefits of building and maintaining a strong brand. Let’s start by saying...
View ArticleBranding and Design: What’s the Difference?
Many design agencies claim they do branding. But are branding and design the same things? Not necessarily. The ideas can mend together, but they are still very much their own separate concepts. A...
View ArticleBuilding a Successful Brand Image
You craft your Brand Identity to share who you are and how you help others. That’s what you’re saying, but your Brand Image is what people hear. Its interpretation is at work. Because of the analysis...
View ArticleWhat Are Brand Identity Guidelines?
The branding industry is all over the place when it comes to defining Brand Identity Guidelines. Ask ten branding experts, and you’ll get ten different answers. But drill down, and you’ll find similar...
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Are Dynamic Identities The Future Of Branding?
Decades of being well-known for its iconic blue and pink logo, Baskin Robbins unveiled its new look. The new design appears to be a tribute to its original 1947 logo, using the original pink and brown...
View ArticleWhy It Pays For Your Brand To Be Real.
At Branding For The People, we talk about the importance of creating authentic, iconic, and memorable brands. Today, I wanted to talk about why being authentic needs to be a key component of your...
View Article5 Types Of Terrible Taglines
5 Types Of Terrible Taglines Beware of terrible taglines. Taglines are tough. In general, we don’t recommend using them because they put a tremendous amount of pressure on a tiny piece of messaging to...
View ArticleSelecting Featured Touchpoints
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal...
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